This paper investigates the role of digital diplomacy in Israeli-Arab relations, particularly since the signing of the Abraham Accords in September 2020. Israel has leveraged social media and digital platforms to promote normal- ization agreements, emphasizing economic cooperation and regional stability. Despite substantial engagement on these platforms, negative sentiments towards normalization remain prevalent. The study utilizes quantitative analysis and the Digital Diplomacy Index to assess the effectiveness of Israel's digital diplomacy efforts. Findings indicate significant engagement but also highlight ongoing chal- lenges, including geopolitical dynamics and historical tensions, in fostering pos- itive Arab-Israeli relations.