The introduction contains a brief history of the European Union (EU)-Russia relations and determines the importance of these relations under sharpening of international tension, modern challenges to international security and the increasing role of strategic communication as an important element of the foreign policy. Bringing together scholars from different countries and from various fields of study, this book explores the synchronization of governmental deeds, words and images in the realm of EU-Russia relations. The introduction gives a brief overview of the book chapters’ content and ends by the conclusion that for better mutual relations the EU and Russia should not infringe on each other’s basic interests. There’s a long and difficult path ahead, per aspera ad astra.