Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
Internet-Technology and Marketing: Theoretical Approach. / Potolokova, M.O.; Kurysheva, Y.V.
в: World Applied Sciences Journal, Том 27, № 13(A), 2013, стр. 266-269.Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
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TY - JOUR
T1 - Internet-Technology and Marketing: Theoretical Approach
AU - Potolokova, M.O.
AU - Kurysheva, Y.V.
PY - 2013
Y1 - 2013
N2 - This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.
AB - This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.
KW - Internet technology
KW - Internet marketing
KW - New media and marketing
U2 - 10.5829/idosi.wasj.2013.27.elelc.55
DO - 10.5829/idosi.wasj.2013.27.elelc.55
M3 - Article
VL - 27
SP - 266
EP - 269
JO - World Applied Sciences Journal
JF - World Applied Sciences Journal
SN - 1818-4952
IS - 13(A)
ER -
ID: 7407588