The article describes State and Church as two main ideological actors in modern media landscape. Their relationship doesn’t look nor like alliance, neither like struggle, though they occupy the same conceptual space and intersect in a single space. The author describes primary results of a media study in St. Petersburg State University that sets a value analysis as an effective instrument to observe social processes through the lenses of mass media. Intellectual rebellion is analyzed on the base of Pussy Riot case coverage in Russian print media.