The study analyzes the modern academic physical education and sport service design options with a special analysis of the available theoretical and practical literature on the subject; and with an emphasis on the innovative technologies applicable in the academic physical education and sport service; and offers a new physical education and sport service design model that implies a grounded balance of the assisted and self-reliant physical education and sport practices. The model was implemented in Module 1 of the standard academic curriculum. Thus the self-reliant learning component offers special customizable interactive technologies and remote education tools. The assisted learning component for the special group offers a set of study topics to master the modern physical conditioning methods and different health systems with the relevant customization/ individualization toolkit. Benefits of the new physical education and sport service design model was proved by an educational experiment as verified by the sample progress in the academic attendance, physical fitness and managerial skills, with the students found to develop good problem solving skills in the personality and vocational domains and largely opt for healthy lifestyles.