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How can hotels create sustainable competitive advantages? A resource-based view. / Zaman, Mustafeed ; Vo-Thanh, Tan ; Rajibul , Hasan; Riad Shams , S.M; Vukovic, Darko B. .

в: Journal of Strategic Marketing, 04.2022.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

Harvard

Zaman, M, Vo-Thanh, T, Rajibul , H, Riad Shams , SM & Vukovic, DB 2022, 'How can hotels create sustainable competitive advantages? A resource-based view', Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2022.2066558

APA

Zaman, M., Vo-Thanh, T., Rajibul , H., Riad Shams , S. M., & Vukovic, D. B. (2022). How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2022.2066558

Vancouver

Zaman M, Vo-Thanh T, Rajibul H, Riad Shams SM, Vukovic DB. How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. 2022 Апр. https://doi.org/10.1080/0965254X.2022.2066558

Author

Zaman, Mustafeed ; Vo-Thanh, Tan ; Rajibul , Hasan ; Riad Shams , S.M ; Vukovic, Darko B. . / How can hotels create sustainable competitive advantages? A resource-based view. в: Journal of Strategic Marketing. 2022.

BibTeX

@article{828de4f9ad754269b8a390b7ea1c8e07,
title = "How can hotels create sustainable competitive advantages? A resource-based view",
abstract = "The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.",
keywords = "Resource-Based View (RBV), sustainable competitive advantages, boutique hotels, marketing resources, AHP",
author = "Mustafeed Zaman and Tan Vo-Thanh and Hasan Rajibul and {Riad Shams}, S.M and Vukovic, {Darko B.}",
note = "Zaman, M. How can hotels create sustainable competitive advantages? A resource-based view / M. Zaman, T. Vo-Thanh, H. Rajibul, S.M Riad Shams, D. B. B. Vukovic. - Journal of Strategic Marketing. -2022.",
year = "2022",
month = apr,
doi = "10.1080/0965254X.2022.2066558",
language = "English",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
publisher = "Taylor & Francis",

}

RIS

TY - JOUR

T1 - How can hotels create sustainable competitive advantages? A resource-based view

AU - Zaman, Mustafeed

AU - Vo-Thanh, Tan

AU - Rajibul , Hasan

AU - Riad Shams , S.M

AU - Vukovic, Darko B.

N1 - Zaman, M. How can hotels create sustainable competitive advantages? A resource-based view / M. Zaman, T. Vo-Thanh, H. Rajibul, S.M Riad Shams, D. B. B. Vukovic. - Journal of Strategic Marketing. -2022.

PY - 2022/4

Y1 - 2022/4

N2 - The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.

AB - The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.

KW - Resource-Based View (RBV)

KW - sustainable competitive advantages

KW - boutique hotels

KW - marketing resources

KW - AHP

U2 - 10.1080/0965254X.2022.2066558

DO - 10.1080/0965254X.2022.2066558

M3 - Article

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

ER -

ID: 102029375