We report on a novel phenomenon, that is a high-strain-induced reverse martensitic transformation in an ultrafine-grained Ti–36Nb–2Ta–3Zr (wt.%) alloy processed by equal channel angular pressing (ECAP) at room temperature. Our results show that a martensitic transformation from body-centred cubic β matrix to orthorhombic α″ martensite occurs under low-strain ECAP conditions and that a large portion (~34%) of martensite transforms into a matrix phase (i.e. reverse martensitic transformation) with increasing ECAP strain to a high value of 4 (i.e. 6 passes) with a corresponding reduction in the α″-lath thickness and a refinement of grain size in the matrix phase.