Copolymers containing fragments of cholic acid and luminophore complexes of iridium(III) and copper(I) in the side chains have been synthesized by metathesis polymerization. Photophysical properties of the obtained compounds have been investigated. Iridium-containing copolymers demonstrate intense photoluminescence of green, bluish-green and red colors. Copper-containing copolymers generate radiation of green and yellow-green colors. The color of photoluminescence of the metal-containing polymers is determined by the nature of copper(I) and iridium(III) complexes bonded to polymer chain.