Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
Exploring influence and interests among users within social networks. / Simoes, Jose; Kiseleva, Julia; Sivogolovko, Elena; Novikov, Boris.
Computational Social Networks: Security and Privacy. Том 9781447140511 Springer Nature, 2012. стр. 177-206.Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
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TY - CHAP
T1 - Exploring influence and interests among users within social networks
AU - Simoes, Jose
AU - Kiseleva, Julia
AU - Sivogolovko, Elena
AU - Novikov, Boris
PY - 2012/8/1
Y1 - 2012/8/1
N2 - The spread of influence among individuals in a social network is one of the fundamental questions in the social sciences. In this chapter we consider the main definitions of influence, which are based on a small set of snapshot observations of a social network. The former is particularly useful because large-scale social network data sets are often only available in snapshots or crawls. In our work, considering a rich dataset of user preferences and interactions, we use clustering techniques to study how user interests group together and identify the most popular users within these groups. For this purpose, we focus on multiple dimensions of users-related data, providing a more detailed process model of how influence spreads. In parallel, we study the measurement of influence within the network according to interest dependencies. We validate our analysis using the history of user social interactions on Facebook. Furthermore, this chapter shows how these ideas can be applied in real-world scenarios, namely for recommendation and advertising systems.
AB - The spread of influence among individuals in a social network is one of the fundamental questions in the social sciences. In this chapter we consider the main definitions of influence, which are based on a small set of snapshot observations of a social network. The former is particularly useful because large-scale social network data sets are often only available in snapshots or crawls. In our work, considering a rich dataset of user preferences and interactions, we use clustering techniques to study how user interests group together and identify the most popular users within these groups. For this purpose, we focus on multiple dimensions of users-related data, providing a more detailed process model of how influence spreads. In parallel, we study the measurement of influence within the network according to interest dependencies. We validate our analysis using the history of user social interactions on Facebook. Furthermore, this chapter shows how these ideas can be applied in real-world scenarios, namely for recommendation and advertising systems.
UR - http://www.scopus.com/inward/record.url?scp=84930352214&partnerID=8YFLogxK
U2 - 10.1007/978-1-4471-4051-1_8
DO - 10.1007/978-1-4471-4051-1_8
M3 - Chapter
AN - SCOPUS:84930352214
SN - 1447140508
SN - 9781447140474
VL - 9781447140511
SP - 177
EP - 206
BT - Computational Social Networks
PB - Springer Nature
ER -
ID: 36627495