This paper aims to the environmental awareness raising as a key issue of education for sustainable development. Youth Environmental Volunteers Movement in the area of coastal oil response operations in St. Petersburg is presented in this paper as a successful initiative in the field of environmental awareness through universities and city authorities' cooperation. Design/methodology/approach The main approach is to explore ways of environmental awareness raising through the cooperation between universities and city authorities in practice. It is shown as a system of preparation by environmental volunteers for oil recovery operations in the coastal zone of the Baltic Sea. The use of a voluntary rescue movement as an organization for support state authorities is investigated. Findings The program for environmental volunteers' tuition was created due to mutual cooperation between universities and state authorities. The purpose is to give necessary knowledge to and skills required by experts and young peo