The article is devoted to the actual study of modern socio-cultural communications in the process of public self-government by aspects of modern cultural environment. The authors attempt to analyze the impact of digitalization and mediatization on this process. The conducted studies are presented, in which it is revealed that under the influence of the civilizational factor, the communicative strategies of interpersonal and professional interaction change. It is noted that in recent years there has been a mediatization of strategies and tactics, the widespread use of digital technologies, the actualization of media art as an actor of psychological security of society in the context of the new geopolitical situation in the world. The article provides an understanding of the terminology of modern public self-government of such an important living space as the cultural environment, as well as an understanding of problem areas in the light of the current world situation, taking into account information changes that occurred during the pandemic. It is noted that modern media strategies are an important component of public self-government. The research methodology covers the included observations, media monitoring, content analysis of media resources, interviewing within the survey. The main block of research was conducted at St. Petersburg State University. The methodology is aimed at confirming the research hypothesis: there is a significant influence of media images on the modern lifestyle, which entails a change in communication strategies. They are carried out taking into account the process of digitalization of all spheres of activity of modern society.