The article deals with one of the most important processes in the service business - the task of distributing applications among service specialists, taking into account a large number of requirements, which are often difficult to formalize. The scheme of the algorithm operation is presented, formalized descriptions of the initial data, internal variables of the algorithm are given, the constraints of the problem are presented, the objective function and operators of the genetic algorithm are determined. The developed algorithm will optimize the business process of distributing applications, which will help achieve the strategic goals of the business.