Data and analytics is the heart of a Digital Business Innovation Platforms. Today Big Data (BD) becomes useful when it enriches decision-making that is enhanced by application of analytical techniques and some element of human interaction. With the merging of data and information vs.
knowledge and intelligence, this research investigates an opportunity for crossfertilization between BD and the field of digital platform business with related disciplines. This paper aims to investigate the potential relationship of BD and Analytics with digital business platforms. In doing so, it develops a BD-driven Business Model Pattern (BDBMP) taxonomy framework with related levels of BD and Analytics platform maturity improvement and BD and Analytics platform innovation value chain.