The aim of the paper was a comprehensive experimental study of the martensite stabilization effect (MSE) in NiTi alloys under various conditions to find the mechanism behind this phenomenon. The MSE was studied in the quenched Ni₅₀Ti₅₀ and Ni₅₁Ti₄₉ alloys subjected to pre-deformation to various strains in three ways: deformation in the martensite state, cooling under stress through a temperature range of the forward transformation and deformation in the austenite state due to the stress-induced martensite formation. It was found that after pre-deformation by the martensite reorientation, the MSE was observed even after a small pre-strain. After pre-deformation by cooling under stress or by stress-induced transformation, the MSE was small if the pre-strain was less than 5%; otherwise, the value of this effect was significant. A new mechanism of the martensite stabilization effect was considered. It was assumed that the damage to the martensite boundaries during the pre-deformation (without plastic strain) decreased their mobility and a larger thermodynamic force needed to be provided to move the interfaces during the reverse transformation.