Each country is unique. For effective communication and a better understanding of other countries it is necessary to know the cultural differences. The culture is the main element in strategies and models chosen by each country to overcome crises. When complexities of mutual understanding in cross-cultural communication occur, most often it happens due to ignorance of the culture awareness, rather than one's personal characteristics. An important element that affects the effectiveness of cross-cultural interaction is trust. But in each culture, it is established in its own way. Trust, when achieved, lasts for a really long time.