Problem and aim. In the context of the digitalization organization management human creativity and its properties and evaluation have become the leading topic of modern research in the field of organizational behaviour and organizational development. This problem is multi-vector, it is considered in different branches of knowledge. Human capital (HC) is the most valuable resource of the digital society, and the creativity of HC is the driving force of scientific progress. This is especially relevant for the higher education system, since it is here that the foundations of professional competencies and personal characteristics of future labour market actors are laid. The purpose of the study is to identify the features of creative human capital and to consider the possibilities of assessing its manifestation in organizational behaviour in the context of digitalization of higher education.
Research methods. It was used the methods of monographic and statistical analysis, as well as the author's methodology
based on a modified system of indicators (R&D potential; innovation potential; creative potential). The methodology
uses dynamic and equity coefficients in order to universalize the method and the possibility of evaluating creative
HC for different objects and different conditions. The authors’ methodology uses a modified system of indicators,
which are presented in national statistical systems and which group dynamic and share coefficients according to their
functional purpose.
Results. The study is both theoretical and applied, as it contributes equally to the theory and practice of organizational behavior. In the theoretical part, the authors considered four key issues: 1) human capital and creativity; 2) the concept of creative HC in the digital economy; 3) key trends in the development of higher education in the global economy; 4) increasing role of creative HC in organizational behavior in the context of digitalization higher education and methods for its assessment. In the practical part, the authors set and realized the goal of developing a universal methodology for assessing creative HC. The calculations of creative HC use the example of the higher education sector in Russia and Belarus.
Conclusion. The authors have developed a methodology that can be used can be used for different subjects (countries, supranational entities, regions, organizations) and in different conditions (for example, digitalization higher education). Based on the analysis of scientific works on modern forms of HC reproduction, the authors propose main directions for smart scenarios of the HC development, especially relevant for the higher education system.