TY - CHAP

T1 - Creating Societal Trust through Communication to Legitimize Social Entrepreneurship in Russia

AU - Арай, Юлия Николаевна

AU - Петрова-Савченко, Анастасия Андреевна

N1 - Aray, Y. Creating Societal Trust Through Communication to Legitimize Social Entrepreneurship in Russia / Y. Aray, A. Petrova-Savchenko// Media Trust in a Digital World. - SpringerLink. - 2019. - P. 237-249.

PY - 2019

Y1 - 2019

N2 - Social entrepreneurs who set themselves both social and economic goals are the actors who may try to create and develop new business models in the areas of state and market failures. Trust plays a crucial role in this concept. People mostly judge social entrepreneurs by their intentions instead of judging by the social effects brought by their entrepreneurial activities. This is a very relevant challenge, as Social Entrepreneurs are usually characterized by a higher level of trust that comes from the different goals they have in finding solutions for society. This contribution about Creating Societal Trust through Communication to Legitimize Social Entrepreneurship in Russia is a role-model concept.

AB - Social entrepreneurs who set themselves both social and economic goals are the actors who may try to create and develop new business models in the areas of state and market failures. Trust plays a crucial role in this concept. People mostly judge social entrepreneurs by their intentions instead of judging by the social effects brought by their entrepreneurial activities. This is a very relevant challenge, as Social Entrepreneurs are usually characterized by a higher level of trust that comes from the different goals they have in finding solutions for society. This contribution about Creating Societal Trust through Communication to Legitimize Social Entrepreneurship in Russia is a role-model concept.

KW - Social Entrepreneurship

KW - Russia

U2 - 10.1007/978-3-030-30774-5_17

DO - 10.1007/978-3-030-30774-5_17

M3 - Chapter

BT - Media Trust in a Digital World

ER -