—The confinement potential of the Cornell type between two static color sources is derived and
analyzed within the framework of a generalized Soft-Wall holographic approach to strong interactions.
This approach was originally developed for describing the phenomenology of linear Regge spectrum of light
mesons in the most general form. The “linear plus Coulomb” confinement potential is obtained both in the
vector and in scalar channels. It is shown that the quantitative agreement with the phenomenology and
lattice simulations is better in the scalar channel.