Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Computer Modeling of Manufacturers Behavior on the New Product Market. / Трофимова, Инна Владимировна; Фиряго, Ульяна Алексеевна.
Cybernetics Perspectives in Systems - Proceedings of 11th Computer Science On-line Conference, CSOC 2022, Vol 3: Computer Science On-line Conference. ред. / Radek Silhavy. 2022. стр. 329-336 (Lecture Notes in Networks and Systems; Том 503 LNNS).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Computer Modeling of Manufacturers Behavior on the New Product Market
AU - Трофимова, Инна Владимировна
AU - Фиряго, Ульяна Алексеевна
N1 - Conference code: 11
PY - 2022/7/5
Y1 - 2022/7/5
N2 - The paper considers one approach to modeling the behavior of manufacturers of innovative products and their competitors in the market. The mathematical problem of choosing price strategies of manufacturers of products, taking into account information about changes in demand and prices for them, is posed. An algorithm for solving this problem has been implemented. Initially, when determining the price of a new product, information about the demand and prices of competitors is used. To determine the demand for a new product, the classical model of the diffusion of innovations by F. Bass is used. When a new product appears on the market and its further diffusion, the problem arises of managing prices for a new product and for competing ones. To solve it, it is proposed to consider a two-level combination of problems: one for finding prices and demand for a new product, and the second for determining the pricing strategies of other manufacturers. The parameters of the Bass model are identified, the assessment of the adequacy of the model is obtained, the combination of problems is solved and the pricing strategy is proposed in the paper.
AB - The paper considers one approach to modeling the behavior of manufacturers of innovative products and their competitors in the market. The mathematical problem of choosing price strategies of manufacturers of products, taking into account information about changes in demand and prices for them, is posed. An algorithm for solving this problem has been implemented. Initially, when determining the price of a new product, information about the demand and prices of competitors is used. To determine the demand for a new product, the classical model of the diffusion of innovations by F. Bass is used. When a new product appears on the market and its further diffusion, the problem arises of managing prices for a new product and for competing ones. To solve it, it is proposed to consider a two-level combination of problems: one for finding prices and demand for a new product, and the second for determining the pricing strategies of other manufacturers. The parameters of the Bass model are identified, the assessment of the adequacy of the model is obtained, the combination of problems is solved and the pricing strategy is proposed in the paper.
KW - Bass model
KW - Mathematical models of innovation diffusion
KW - New product
KW - Price control problem
KW - Price strategies
UR - http://www.scopus.com/inward/record.url?scp=85135006889&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/e4ce2876-87bc-33b5-9b56-45dc1b2a56e9/
U2 - 10.1007/978-3-031-09073-8_28
DO - 10.1007/978-3-031-09073-8_28
M3 - Conference contribution
SN - 9783031090721
T3 - Lecture Notes in Networks and Systems
SP - 329
EP - 336
BT - Cybernetics Perspectives in Systems - Proceedings of 11th Computer Science On-line Conference, CSOC 2022, Vol 3
A2 - Silhavy, Radek
Y2 - 26 April 2022 through 30 April 2022
ER -
ID: 97350588