Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
Chapter 6 Integrated and Transactional Platforms: Search Platforms. / Яблонский, Сергей Александрович.
Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities. IGI Global, 2018. стр. 134-145.Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
}
TY - CHAP
T1 - Chapter 6 Integrated and Transactional Platforms: Search Platforms
AU - Яблонский, Сергей Александрович
N1 - Yablonsky, S. A. Chapter 6 Integrated and Transactional Platforms: Search Platforms / S. A.Yablonsky // Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities. - Pennsylvania : IGI Global, 2018. - P. 134-145.
PY - 2018
Y1 - 2018
N2 - This chapter aims to collect, analyze, and compare quality data regarding the current status and prospective evolution of search engine platforms offered by leading platform companies. The authors describe the search MSPs competition across different markets in a general way and compare several emerging markets where Google MSP is not a leader. The methodology and organization of search platform ontology/taxonomy and search platform business models are discussed. Then detailed comparative analysis of search MSP innovation services and strategies is developed for Google SMSP and Yandex SMSP. Finally, the possible ways of further evolution of local SMSP and services are discussed.
AB - This chapter aims to collect, analyze, and compare quality data regarding the current status and prospective evolution of search engine platforms offered by leading platform companies. The authors describe the search MSPs competition across different markets in a general way and compare several emerging markets where Google MSP is not a leader. The methodology and organization of search platform ontology/taxonomy and search platform business models are discussed. Then detailed comparative analysis of search MSP innovation services and strategies is developed for Google SMSP and Yandex SMSP. Finally, the possible ways of further evolution of local SMSP and services are discussed.
KW - Integrated Platforms
KW - Transactional Platforms
KW - Search Platforms
U2 - 10.4018/978-1-5225-5457-8.ch006
DO - 10.4018/978-1-5225-5457-8.ch006
M3 - Chapter
SP - 134
EP - 145
BT - Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
PB - IGI Global
ER -
ID: 28163817