The article is aimed at exploring theoretical side of communicative strategies as well as its real-life application. The article attempts to trace the connection and prove the connection between practical implementation of presented theory and methodology and the success of Swedish Democrats (political party) in the recent election in Sweden that took place in September of 2018. In order to establish this connection, the authors of the article present the main aspects of communication theory and communicative strategies. The way of Swedish foreign policy transformation after 2018 elections are analyzed. Moreover, the vital information about the political life in Sweden, its main political parties and their history and current position are presented. These points serve as theoretical and practical parts of the article, which leads to uncovering an easier way to finding the connection between communicative strategies and political success and emphasizing its importance.