TY - GEN

T1 - CAVIS Versus Canvas

T2 - Proceedings of the 16th European Conference on Knowledge Management, ECKM 2015

AU - Gavrilova, Tatiana

AU - Alsufyev, Artem

N1 - Gavrilova, T. CAVIS Versus Canvas: Two Approaches Comparison / T. Gavrilova, A. Alsufyev // European Conference on Knowledge Management. - Academic Conferences and Publishing International Limited, 2015. - P. 303.

PY - 2015

Y1 - 2015

N2 - The current paper describes the results of research that compared two ways of describing and presenting business models: the business model canvas and new mind mapping representation of business models. The proposed approach was called CAVIS (CAnvas VISualization) and it combines all nine elements of the business model canvas into four large groups (meta-concepts): products; environment; finances; customers. To evaluate the proposed framework's efficiency, the authors conducted a pilot study involving a survey of experienced top-managers of Russian companies and examined their perceptions of two business model representations: Canvas business model by Osterwalder, and a business model mind mapping template in accordance with certain criteria formulated. These six criteria include: easiness to use, speed of perception, clarity and understandability, aesthetic pleasure, opportunity to use of operational activities, capacity to provide new insights. Research has showed that the visualization tool with a mind map may be considered a graphical template for a cognitive framework that positively affects the comprehension and understanding of business model easiness to use, speed of perception, clarity and understandability, aesthetic pleasure. These results are consistent with those of other studies.

AB - The current paper describes the results of research that compared two ways of describing and presenting business models: the business model canvas and new mind mapping representation of business models. The proposed approach was called CAVIS (CAnvas VISualization) and it combines all nine elements of the business model canvas into four large groups (meta-concepts): products; environment; finances; customers. To evaluate the proposed framework's efficiency, the authors conducted a pilot study involving a survey of experienced top-managers of Russian companies and examined their perceptions of two business model representations: Canvas business model by Osterwalder, and a business model mind mapping template in accordance with certain criteria formulated. These six criteria include: easiness to use, speed of perception, clarity and understandability, aesthetic pleasure, opportunity to use of operational activities, capacity to provide new insights. Research has showed that the visualization tool with a mind map may be considered a graphical template for a cognitive framework that positively affects the comprehension and understanding of business model easiness to use, speed of perception, clarity and understandability, aesthetic pleasure. These results are consistent with those of other studies.

KW - Business model

KW - Business model canvas

KW - Innovation activity

KW - Mind mapping

KW - Visualization

UR - http://www.scopus.com/inward/record.url?scp=85006760077&partnerID=8YFLogxK

M3 - Conference contribution

SN - 9781910810460

T3 - Proceedings of the European Conference on Knowledge Management, ECKM

SP - 303

EP - 312

BT - Proceedings of the 16th European Conference on Knowledge Management, ECKM 2015

A2 - Garlatti, Andrea

A2 - Massaro, Maurizzio

PB - Academic Conferences and Publishing International Limited

Y2 - 3 September 2015 through 4 September 2015

ER -