Attitude to health can be considered as one of the most important factors of efficiency and professional success of employees today, as it is a regulator of human behavior in a challenging and controversial professional situation. Studies of psychologists (starting with R. La Pierre’s phenomenon, 1934) often fix the discrepancy between the declared attitude to health and true attitude and behavior. The imperfection of methods of diagnostics of attitude to health may be one of the reasons for such discrepancy. The authors suggest studying the attitude to health of specialists in an organization not only by traditional survey methods (for example, R.A. Berezovskaya ’s (2003) attitude-to-health questionnaire, a questionnaire on studying the barriers of health-seeking behavior by Nikiforova, Rodionova, Vodopyanova, & Dudchenko, 2016.), but also by means of an implicit method (based on the priming effect, implicit associative test). The article presents the results of a study conducted by using the implicit methodology for studying attitude to health, which is based on a model of polar values.