TY - JOUR

T1 - A springboard for entrepreneurs? Gig and sharing economy and entrepreneurship in Russia

AU - Bogatyreva, Karina

AU - Verkhovskaya, Olga

AU - Makarov, Yuri

N1 - Publisher Copyright: © 2021, Emerald Publishing Limited.

PY - 2021/12/31

Y1 - 2021/12/31

N2 - Purpose: The growing popularity of gig and sharing economy changes not only consumption models but also employment patterns. This study aims to analyze the potential entrepreneurial nature of gig and sharing economy initiatives. As such, the authors compare the entrepreneurial intentions of gig and sharing economy workers to the general population. Further, the authors consider commonalities and differences in terms of the driving forces of both intentions to start-up and participation in gig and sharing economy, treating them as connected phenomena. Finally, the authors look into gig and sharing economy experience as a direct antecedent to entrepreneurial intentions formation. Design/methodology/approach: The empirical settings for this study are derived from the sample of 1,257 individuals who participated in the Global Entrepreneurship Monitor Adult Population Survey 2018 in Russia. Methodologically, the authors rely on analysis of variance-test and binary logistic regression analysis to test the study hypotheses. Findings: The results indicate that entrepreneurial intentions of gig and sharing economy workers are significantly higher when compared to the general population. In terms of antecedents to gig and sharing economy participation and startup intentions, similar effects of age, entrepreneurial social capital, prior entrepreneurial exit and intrapreneurial experience were revealed, while perceived self-efficacy was associated only with engagement into digital platforms. Finally, gig and sharing economy experience showed significant and positive effect on entrepreneurial intentions formation. Originality/value: This study represents a first substantive effort to systematize antecedents to gig and sharing economy participation through an entrepreneurship perspective. Beyond that, this research adds to the contextualization of entrepreneurship literature stream, further defining the mechanism of entrepreneurial intentions formation in empirical settings of an emerging market with a relatively low propensity of population to develop intentions to start-up.

AB - Purpose: The growing popularity of gig and sharing economy changes not only consumption models but also employment patterns. This study aims to analyze the potential entrepreneurial nature of gig and sharing economy initiatives. As such, the authors compare the entrepreneurial intentions of gig and sharing economy workers to the general population. Further, the authors consider commonalities and differences in terms of the driving forces of both intentions to start-up and participation in gig and sharing economy, treating them as connected phenomena. Finally, the authors look into gig and sharing economy experience as a direct antecedent to entrepreneurial intentions formation. Design/methodology/approach: The empirical settings for this study are derived from the sample of 1,257 individuals who participated in the Global Entrepreneurship Monitor Adult Population Survey 2018 in Russia. Methodologically, the authors rely on analysis of variance-test and binary logistic regression analysis to test the study hypotheses. Findings: The results indicate that entrepreneurial intentions of gig and sharing economy workers are significantly higher when compared to the general population. In terms of antecedents to gig and sharing economy participation and startup intentions, similar effects of age, entrepreneurial social capital, prior entrepreneurial exit and intrapreneurial experience were revealed, while perceived self-efficacy was associated only with engagement into digital platforms. Finally, gig and sharing economy experience showed significant and positive effect on entrepreneurial intentions formation. Originality/value: This study represents a first substantive effort to systematize antecedents to gig and sharing economy participation through an entrepreneurship perspective. Beyond that, this research adds to the contextualization of entrepreneurship literature stream, further defining the mechanism of entrepreneurial intentions formation in empirical settings of an emerging market with a relatively low propensity of population to develop intentions to start-up.

KW - Emerging economies

KW - Entrepreneurial intention

KW - Entrepreneurship

KW - Gig and sharing economy

KW - Gig economy

KW - Global entrepreneurship monitor (GEM)

KW - Russia

KW - Sharing economy

UR - http://www.scopus.com/inward/record.url?scp=85122162546&partnerID=8YFLogxK

U2 - 10.1108/JEEE-03-2021-0128

DO - 10.1108/JEEE-03-2021-0128

M3 - Article

AN - SCOPUS:85122162546

JO - Journal of Entrepreneurship in Emerging Economies

JF - Journal of Entrepreneurship in Emerging Economies

SN - 2053-4604

ER -