TY - JOUR

T1 - A dynamic oligopoly marketing model of advertising

AU - Petrosian, Ovanes

AU - Shi, Lihong

N1 - Lihong Shi, Ovanes Petrosian, “A dynamic oligopoly marketing model of advertising”, Contributions to Game Theory and Management, 11 (2018), 207–223

PY - 2018

Y1 - 2018

N2 - We consider a dynamic oligopoly advertising model for both noncooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.

AB - We consider a dynamic oligopoly advertising model for both noncooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.

KW - advertising competition

KW - optimal control

KW - dynamic programming

KW - time consistency

UR - http://www.mathnet.ru/php/archive.phtml?wshow=paper&jrnid=cgtm&paperid=329&option_lang=rus

UR - https://dspace.spbu.ru/handle/11701/10482

M3 - Conference article

VL - 11

SP - 207

EP - 223

JO - Contributions to Game Theory and Management

JF - Contributions to Game Theory and Management

SN - 2310-2608

Y2 - 28 June 2017 through 30 June 2017

ER -