The article presents analysis of legislation of the CIS countries on social advertising from point of view of specifics of its application to popularization of healthy lifestyle. The characteristics of social advertising in the field of healthy lifestyle, prerequisites and necessity of developing model law on social advertising in the field of healthy lifestyle are presented. The role of the State in changing world is emphasized as decisive factor in popularization of healthy lifestyle, preservation of human life environment, protection of formation of genetic code, control and monitoring ecological risks, development of new legislation to comply with law standards of the CIS countries concerning measures and principles contributing to maintainance of healthy lifestyle.