Аbstract. The article is devoted to the analysis of a relatively new and highly debatable phenomenon of the modern big city—kikshering (sharing of scooters). Ontologically (objectively), the problem is the lack of solidarity of the kikshering environment with other urban environments. The epistemological side of the problem is the incompleteness of the theoretical model of sharing in general and kikshering in particular, and the theoretical underestimation of its role in the game identity of the big city. The literature presents various approaches to the analysis of the sharing model, in which sharing is viewed as an activity driven by diverse economic, social, and ideological de mands of society, which complement and compete. The authors, focusing on kicksharing, propose to view it as a game, an accessible urban entertainment that plays a significant role in shaping new identities among urban residents, and support the hypothesis of sharing consumption as a form of play and game identity. The epistemological solution to supplement the theoretical model of sharing with an assessment of its role in the gaming activities and gaming identity of a large city contributes to solving the ontological problem of the lack of solidarity between urban environments and the struggle of different activities for urban space. The empirical basis of the study is the results of focus group surveys of active kicksharing users in St. Petersburg between June and November 2024, including observations of kicksharing users, surveys of passers-by near bike parking lots, and focus group interviews with active kicksharing users, which allowed us to conclude the demand for kicksharing as a game and its potential for shaping nominal and actual identities, as well as the risks of everyday competition for urban space between pedestrians and scooter riders. It is noted that the city's street and digital infrastructure retain the potential for developing kicksharing and reducing associated risks. It is concluded that kicksharing is important as a game and entertainment activity in a modern city, as a source of new identities that are resourceful for living in various environments, including non-gaming environments. The prospects for the development of kicksharing in the city are highlighted, as new kicksharing scenarios and the involvement of new participants can bring the game identity out of the periphery and increase the applicability and prospects for the development of kicksharing in the city.