The article is devoted to the discussion of issues of ownership and motivation of labour In the transition to a knowledge-based economy. Article is dedicated to the analysis by A.V. Buzgalin of the opportunity and benefits of the ownership by everybody of everything In a creative economy. It is noted that the proposed option of individually-public ownership form could become a promising form of public ownership. Attention Is drawn to the fact that the ability of capital and market expansion creates serious obstacles in its Implementation. Especially such capital property is characteristic for the overaccumulation. To overcome the existing obstacles, reliance on kreatarlat is required as a social force that is Interested for the transformation of post-industrial capitalist society.