The article indicates that in modern society the trends of reevaluation and redefinition of moral and social limits, regulating legitimate and non-legitimate pleasure. The popularity of programs of decreasing of narcotization harm is increasing to the prejudice of comprehensive conception of necessity of social prevention of drug abuse as a system of influence of public authorities and institutions of civil society with purpose to minimize drug effect. The modeling of such exposition pressure directing individual to "drug-independent" behavior by all totality of mechanisms society dispose is one of major tasks of drug abuse control. The article is targeted to reveal qualitative quantitative characteristics of public opinion in Russia and parameters of monitoring of public opinion on the basis of content analysis of secondary sources and qualitative analysis of sociological surveys. It is concluded that efforts information of public opinion are to be related to targets and tasks available in sphere of drug control and belonging to the structure of targets and tasks of public health and social hygiene. The core content of public opinion should not have a character of exclusively suggestion of drugs but is to reflect behavioral readiness of citizen to implement social control of narcotism.