The crisis of cultural orientations of a modern man is in the spotlight of this research. The author explores the issue using comparative method and proposes examining variants of ranking of a personality which are spread in the West and in the East. The article provides a comparative analysis of diffusion inherent in the modern globalized culture. Using the example of incompatible methods of personality measurement, the author shows that the contemporary globalized world refuses from traditional understanding of the meaning of human existence. The research reveals that despite various philosophical and procedural grounds (in the Vedic tradition and in Buddhism), a personality in the East is measured by its level of awareness. These approaches might seem exotic but not alien to the West and Russia. Using the terminology of humanistic psychology, we would call them “measurement of a level of self-actualization”. However, we are referring not so much to the “Expenditure” deriving from globalization but to the