Транснациональный подход к изучению аудитории медиа

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Транснациональный подход к изучению аудитории медиа. / Поляков, Александр Константинович; Аббасов, Гусейн Аббас оглы.

в: Коммуникология, Том 11, № 3, 01.10.2023, стр. 135-146.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

BibTeX

@article{0e65bd694c14424b9a7f51c79fac04b9,

title = "Транснациональный подход к изучению аудитории медиа",

abstract = "The article examines the theoretical and methodological understanding of the transformation of the axiological background in media discourse, influenced by mediatization and globalization. The multiplicity of opinions within the media audience arises from the increasing popularity of transnational media conglomerates{\textquoteright} information products. In the context of cross-border socio-political processes, the cross-cultural interaction among media audience participants leads to clashes of values during online media discourse. This article suggests exploring the concept of a “transnational audience” and its components through a meta-analysis of the research base. The authors assert that adopting a transnational approach to studying the media audience will enable an examination of the value background of media discourse within the context of global socio-political processes. ",

keywords = "транснациональная аудитория, медиатизация, медиакоммуникации, глобализация, политический медиадискурс, коллективная идентичность, transnational audience, mediatization, media communications, globalization, political media discourse, collective identity",

author = "Поляков, {Александр Константинович} and Аббасов, {Гусейн Аббас оглы}",

year = "2023",

month = oct,

day = "1",

doi = "10.21453/2311-3065-2023-11-3-135-146",

language = "русский",

volume = "11",

pages = "135--146",

journal = "Коммуникология",

issn = "2311-3065",

number = "3",

}

RIS

TY - JOUR

T1 - Транснациональный подход к изучению аудитории медиа

AU - Поляков, Александр Константинович

AU - Аббасов, Гусейн Аббас оглы

PY - 2023/10/1

Y1 - 2023/10/1

N2 - The article examines the theoretical and methodological understanding of the transformation of the axiological background in media discourse, influenced by mediatization and globalization. The multiplicity of opinions within the media audience arises from the increasing popularity of transnational media conglomerates’ information products. In the context of cross-border socio-political processes, the cross-cultural interaction among media audience participants leads to clashes of values during online media discourse. This article suggests exploring the concept of a “transnational audience” and its components through a meta-analysis of the research base. The authors assert that adopting a transnational approach to studying the media audience will enable an examination of the value background of media discourse within the context of global socio-political processes.

AB - The article examines the theoretical and methodological understanding of the transformation of the axiological background in media discourse, influenced by mediatization and globalization. The multiplicity of opinions within the media audience arises from the increasing popularity of transnational media conglomerates’ information products. In the context of cross-border socio-political processes, the cross-cultural interaction among media audience participants leads to clashes of values during online media discourse. This article suggests exploring the concept of a “transnational audience” and its components through a meta-analysis of the research base. The authors assert that adopting a transnational approach to studying the media audience will enable an examination of the value background of media discourse within the context of global socio-political processes.

KW - транснациональная аудитория

KW - медиатизация

KW - медиакоммуникации

KW - глобализация

KW - политический медиадискурс

KW - коллективная идентичность

KW - transnational audience

KW - mediatization

KW - media communications

KW - globalization

KW - political media discourse

KW - collective identity

UR - https://www.mendeley.com/catalogue/5c6af5d7-bbd6-35e8-9181-ec788314d6e1/

U2 - 10.21453/2311-3065-2023-11-3-135-146

DO - 10.21453/2311-3065-2023-11-3-135-146

M3 - статья

VL - 11

SP - 135

EP - 146

JO - Коммуникология

JF - Коммуникология

SN - 2311-3065

IS - 3

ER -

ID: 111204546