Современные нотации бизнес-моделей: визуальный тренд

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Современные нотации бизнес-моделей: визуальный тренд. / Гаврилова, Т.; Алсуфьев, А.; Янсон, А.-С.

в: ФОРСАЙТ, Том 8, № 2, 2014, стр. 56-70.

Результаты исследований: Научные публикации в периодических изданиях › статья

BibTeX

@article{8199c817b409481c9ef90b895b3bd581,

title = "Современные нотации бизнес-моделей: визуальный тренд",

abstract = "Information overflow and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by well-shaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees{\textquoteright} understanding of companies{\textquoteright} business models and promotes a productive exchange of ideas and knowledge. The mind-mapping visualization framework is {\textquoteleft}cognitive scaffolding{\textquoteright} and is positively associated with managers{\textquoteright} and employees{\textquoteright} improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.",

keywords = "business model, mind mapping, visualization, Canvas business model, innovation activity, РИНЦ, РИНЦ",

author = "Т. Гаврилова and А. Алсуфьев and А.-С. Янсон",

note = "Гаврилова, Т. Современные нотации бизнес-моделей: визуальный тренд / Т. Гаврилова, А. Алсуфьев, А.- С. Янсон // ФОРСАЙТ. - 2014. - Том 8, № 2. - С. 56-70. ",

year = "2014",

language = "English",

volume = "8",

pages = "56--70",

journal = "Foresight Russia",

issn = "2500-2597",

publisher = "Издательский дом НИУ ВШЭ",

number = "2",

}

RIS

TY - JOUR

T1 - Современные нотации бизнес-моделей: визуальный тренд

AU - Гаврилова, Т.

AU - Алсуфьев, А.

AU - Янсон, А.-С.

N1 - Гаврилова, Т. Современные нотации бизнес-моделей: визуальный тренд / Т. Гаврилова, А. Алсуфьев, А.- С. Янсон // ФОРСАЙТ. - 2014. - Том 8, № 2. - С. 56-70.

PY - 2014

Y1 - 2014

N2 - Information overflow and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by well-shaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees’ understanding of companies’ business models and promotes a productive exchange of ideas and knowledge. The mind-mapping visualization framework is ‘cognitive scaffolding’ and is positively associated with managers’ and employees’ improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

AB - Information overflow and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by well-shaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees’ understanding of companies’ business models and promotes a productive exchange of ideas and knowledge. The mind-mapping visualization framework is ‘cognitive scaffolding’ and is positively associated with managers’ and employees’ improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

KW - business model

KW - mind mapping

KW - visualization

KW - Canvas business model

KW - innovation activity

KW - РИНЦ

M3 - Article

VL - 8

SP - 56

EP - 70

JO - Foresight Russia

JF - Foresight Russia

SN - 2500-2597

IS - 2

ER -

ID: 5733249