Main strategies of Visual ecology as new scientific area of influence of visual images to construction of media reality and urban environment are reviewed. The project of visual ecology opens new problem field of studies: the problem of mass deformation of regimes and speed of perception, peculiarities of formation of experience of perception by means of media problems of visual pollution, and visual violence, research of interpersonal relations and structures of social practices in the contexts of formation ecological and ethical responsibility. Tasks of visual ecology are elaboration of productive systematic view on changing of visual environment, organization of of new forms of Community strategies and policies, including ones through making and reflecting on media images, which are able to reconcile the contradictions between the technical and the natural.