The effect of niobium doping on the hydrophilic behavior of anatase TiO2 surface was demonstrated on a series of x-Nb-TiO2 nanocoatings with dopant concentrations in the range of 0.0 - 1.0 at.% Nb. Thin films prepared on glass substrates from sols by dip-coating were characterized by tensiometric, work function and isoelectric point measurements along with FT-IR spectroscopy in situ method. Using macroscopic and microscopic techniques, it was found that, at low doping level, it is the functionalization of the anatase surface with niobium ions that leads to a drastic change in its surface acid-base as well as electronic properties and, as a consequence, to a sharp increase in the initial surface hydrophilicity. The rearrangement in the hydroxyl-hydrated layer with the formation of additional hydroxyl groups as a result of surface functionalization has an increased effect on wettability only at low levels of niobium inclusion, whereas with increasing dopant content the electronic factor plays a significant role on the properties of titanium dioxide, including its wettability. The kinetic dependencies of the photoinduced superhydrophilic conversion for all Nb-doped titanium dioxide surfaces were obtained and discussed in terms of proposed mechanism. Both the initial hydrophilic state and the initial rate of photoinduced hydrophilic conversion depend on the Nb concentration in titanium dioxide, while the final UV-induced superhydrophilic state is achieved for all Nb-doped TiO2 regardless of the dopant content.