The article is aimed at the description of the variety of the concept Danger in the English picture of the world, represented by proverbs and newspaper texts. The undertaken comparative analysis results in outlining similarities and differences in the proverbial and newspaper variants of the concept. The similarity consists in the identical conceptual structure of both variants and the type of its constituting cognithemes, the differences lie in a greater number, diversity and concreteness of the cognithemes, forming the newspaper variant of the concept.