The problem of regulation of social behaviour on the Internet has been studied of social representations of modern young people. The authors consider that the mechanism of understanding Internet-memes can be seen as the basic principle for constructing value orientations. One hundred eighty-three (183) people have become subjects of the study: 83 men and 100 women aged between 18 and 25 (the average age being 22.6). The study used the following tools: questionnaire and methods designed by the authors. Data processing included content analysis, correlation and factor analysis. The study should be continued in order to extrapolate its results to other nations and ethnic groups. The results enabled the authors to create a classification of people based on differences in perception of Internet memes.