The paper provides an overview of educational technologies that contribute to the development of creative abilities of young journalists. The effectiveness of methods is evaluated on the data collected at the courses for prospective applicants (the so-called "Young Journalism") to the School of Journalism and Mass Communications. The effectiveness of educational technologies is determined through the achievements of high school students shown at the final creative test and their opinions collected from anonymous interviews in Google. docs upon the completion of the course. The profession of the journalist has received a new meaning within modern media space. On the one hand, commercialization of the profession has increased. On the other hand, new technologies are being introduced into media production. Media literacy of the audience is increasing. The youngest segment is immersed in the new digital reality. All these must be taken into account in the educational process. The essence of media education of the younger generation is to prepare them for the life in the information society. It requires the development of skills to creatively use media and interpret their content, the ability to critically analyze media products, understand the nature of the media industry, independently create their own media content. The study proves gaming techniques and the group work as the most effective. Interactive methods allow to simulate real journalistic practice, try on various professional roles. The paper outlines the structure of the training course "Young Journalism" as a career-oriented cycle of media education. It describes active and interactive methods of media education applied to train high school students. The final block contains the results of a survey of the course participants.