TY - JOUR

T1 - Transformation of media education in the digital age: to the issue of training specialists in the field of communications

AU - Vinogradova, S.

AU - Melnik, G.

AU - Pantserev, K.

PY - 2018/2

Y1 - 2018/2

N2 - The purpose of this article is to identify the relationship of trends in the development of the digital economy, digital journalism and media education. The transition to a new technological system has caused major changes in the life of Russian society, which are reflected in numerous discussions. This applies primarily to the digital economy. The development of the digital economy is very contradictory and changes the map of the modern labor market, in particular, the segment of this market, which is associated with the functioning of the mass media. Monitoring of the labor market has shown that the requirements for the journalistic profession are changing. This causes contradictory assessments of the expert community. One can meet the conclusions about the disappearance of the journalistic profession, which is undergoing changes today, which cannot but affect the tasks of media education, since today the model of the journalist profession is being transformed. An important characteristic of the profession is not only the ability to prepare texts for mass media, but also to work in a multimedia environment. A professional in the field of mass media should have knowledge of the digital media market; skills of using digital technologies, as well as communication strategies in digital media; skills of project activities for the production of complex digital products, promotion and management of digital media projects, the use of computer technology at all stages from text creation to analysis and management of editorial content; the knowledge about the network culture. In modern conditions, media education should be aimed equally at developing students' skills in working with modern technology and at preserving the "human" content of the journalistic profession.

AB - The purpose of this article is to identify the relationship of trends in the development of the digital economy, digital journalism and media education. The transition to a new technological system has caused major changes in the life of Russian society, which are reflected in numerous discussions. This applies primarily to the digital economy. The development of the digital economy is very contradictory and changes the map of the modern labor market, in particular, the segment of this market, which is associated with the functioning of the mass media. Monitoring of the labor market has shown that the requirements for the journalistic profession are changing. This causes contradictory assessments of the expert community. One can meet the conclusions about the disappearance of the journalistic profession, which is undergoing changes today, which cannot but affect the tasks of media education, since today the model of the journalist profession is being transformed. An important characteristic of the profession is not only the ability to prepare texts for mass media, but also to work in a multimedia environment. A professional in the field of mass media should have knowledge of the digital media market; skills of using digital technologies, as well as communication strategies in digital media; skills of project activities for the production of complex digital products, promotion and management of digital media projects, the use of computer technology at all stages from text creation to analysis and management of editorial content; the knowledge about the network culture. In modern conditions, media education should be aimed equally at developing students' skills in working with modern technology and at preserving the "human" content of the journalistic profession.

KW - digital media communication, media, media education, media philosophy, hermeneutic analysis of media text.

KW - DIGITAL MEDIA COMMUNICATION

KW - Media

KW - media education

KW - MEDIA PHILOSOPHY

KW - HERMENEUTIC ANALYSIS OF MEDIA TEXT

UR - https://elibrary.ru/item.asp?id=32581380

M3 - Article

SP - 18

EP - 27

JO - Медиаобразование

JF - Медиаобразование

SN - 1994-4160

IS - 1

ER -