New heterometallic antenna terephthalate MOFs, namely, (Eu xM 1-x) 2bdc 3·4H 2O (M = Y, La, Gd) (x = 0.001-1), were synthesized by a one-step method from aqueous solutions. The resulting compounds are isomorphic to each other; the crystalline phase corresponds to Ln 2bdc 3∙4H 2O. Upon 300 nm excitation to the singlet excited state of terephthalate ions, all compounds exhibit a bright red emission corresponding to the of 5D 0- 7F J (J = 0-4) f-f transitions of Eu 3+ ions. The Eu(III) concentration dependence of the photophysical properties was carefully studied. We revealed that Gd-doping results in photoluminescence enhancement due to the heavy atom effect. To quantitatively compare the antenna effect among different compounds, we proposed the new approach, where the quantum yield of the 5D 0 formation is used to characterize the efficiency of energy transfer from the ligand antenna to the Eu 3+ emitter.