Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
The Scientist’s Activity in Business Media. The Effect of Publicity. / Telnova, Irina N. ; Bykova, Elena V. .
2019 Communication Strategies in Digital Society Workshop (ComSDS): Proceedings. IEEE Canada, 2019. p. 111-116 (IEEE Industrial Electronics Magazine).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - The Scientist’s Activity in Business Media. The Effect of Publicity
AU - Telnova, Irina N.
AU - Bykova, Elena V.
N1 - Conference code: 2
PY - 2019
Y1 - 2019
N2 - The article analyzes the publicity of a research institution and an expert in Russian public business media before and after conducting a PR campaign for promoting a subject in the digital media.The technology of advancement is defined as planning and implementing the media activity of a PR subject through media relations in order to optimize communication with key external stakeholders: research funds, research organizations and institutions, sponsor-organizations, scientists and experts.The empirical base of the article consists of publications created in the course of a PR campaign for promoting scientists, published in printed and online versions of the social business media (newsmaking, op-ed, expert interviews) and processed with the help of the 'Medialogia' (https://www.mlg.ru/).The article demonstrates the influence of a scientist's media activity in business media on the increasing the reputation capital of a scientific institute and a leading expert, raising interest in the scientific projects as well as increasing the citation index in peer-reviewed scientific journals. The article shows that including the scientist's expert commentary into the current media agenda and the emergence of the full nomination of a scientist in the leads of business media have a profound effect in the digital environment.
AB - The article analyzes the publicity of a research institution and an expert in Russian public business media before and after conducting a PR campaign for promoting a subject in the digital media.The technology of advancement is defined as planning and implementing the media activity of a PR subject through media relations in order to optimize communication with key external stakeholders: research funds, research organizations and institutions, sponsor-organizations, scientists and experts.The empirical base of the article consists of publications created in the course of a PR campaign for promoting scientists, published in printed and online versions of the social business media (newsmaking, op-ed, expert interviews) and processed with the help of the 'Medialogia' (https://www.mlg.ru/).The article demonstrates the influence of a scientist's media activity in business media on the increasing the reputation capital of a scientific institute and a leading expert, raising interest in the scientific projects as well as increasing the citation index in peer-reviewed scientific journals. The article shows that including the scientist's expert commentary into the current media agenda and the emergence of the full nomination of a scientist in the leads of business media have a profound effect in the digital environment.
KW - PR
KW - advancement technology
KW - digital environment
KW - ecology
KW - effect of publicity
KW - media activity
KW - publicity
KW - scientific communication
UR - http://www.scopus.com/inward/record.url?scp=85066311376&partnerID=8YFLogxK
U2 - 10.1109/COMSDS.2019.8709648
DO - 10.1109/COMSDS.2019.8709648
M3 - Conference contribution
SN - 978-1-7281-1585-6
T3 - IEEE Industrial Electronics Magazine
SP - 111
EP - 116
BT - 2019 Communication Strategies in Digital Society Workshop (ComSDS)
PB - IEEE Canada
T2 - 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
Y2 - 10 April 2019 through 10 April 2019
ER -
ID: 69814355