THE MEDIATING ROLE OF ATTITUDE TOWARDS GREEN PRODUCTS ON THE RELATIONSHIP BETWEEN GREEN ADVERTISING AND POSITIVE WORD OF MOUTH

Research output: Contribution to journal › Article › peer-review

Original language	Russian
Pages (from-to)	1525-1544
Number of pages	20
Journal	Экономика, предпринимательство и право
Volume	15
Issue number	3
DOIs	https://doi.org/10.18334/epp.15.3.122834
State	Published - 2025

ID: 142926575