The equilibrium electrooptical effect in the isotropic phase of seven liquid crystalline substances (4-n-decyloxy-4′-cyanobiphenyl, carbosilane dendrimer of the fourth generation with cyanobiphenyl terminal fragments, and the fourth, fifth, sixth, seventh, and tenth members of the homologous series of 4-n-acylphenylene 4′-n-alkoxybenzoates) was studied. The smectic A phases were found to exhibit weaker divergence of the Kerr constant in the vicinity of the T _c isotropic melt-liquid crystal phase transition temperature compared with the nematic phases. The difference between T _c and the temperature T*of the virtual second-order phase transition varied from 3.2 to 19.0 K for the smectic A phases, which substantially exceeded the value (T _c-T*) ≤ 1 K for the nematic phases. A theory of the electrooptical properties of isotropic melts in the vicinity of the T _c temperature of the phase transition from the isotropic to smectic A phase is developed. An equation relating the T _c-T*difference to the phenomenological coefficients of the expansion of the Helmholtz energy of an isotropic melt into a series in powers of the coordination and orientational order parameters is obtained.