Research output: Contribution to journal › Article › peer-review
The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country. / Vukovic, Darko B. ; Spitsina, Lubov; Spitsin, Vladislav; Gribanova, Ekaterina.
In: Journal of Open Innovation: Technology, Market, and Complexity, Vol. 9, No. 2, 100060, 15.05.2023.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country
AU - Vukovic, Darko B.
AU - Spitsina, Lubov
AU - Spitsin, Vladislav
AU - Gribanova, Ekaterina
N1 - Vukovic, D. B., Spitsina, L., Spitsin, V., & Gribanova, E. (2023). The joint impact of working capital and platform-economy on firm profitability: The case of e-business model in transition country. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100060. doi:https://doi.org/10.1016/j.joitmc.2023.100060
PY - 2023/5/15
Y1 - 2023/5/15
N2 - This study examines the impact of traditional working capital management (WCM) and modern technological factors, specifically digital communications with customers as part of a customer relationship management strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data regression analysis is used to determine the individual impact of each strategy on profitability and model the combined effect of the two strategies. The results are presented through a 3D visualization, which highlights the significant positive impact of WCM and CRM on firm profitability. The study concludes that an effective combination of the two strategies can lead to a significant increase in profitability for companies operating in the retail consumer industry in Russia.
AB - This study examines the impact of traditional working capital management (WCM) and modern technological factors, specifically digital communications with customers as part of a customer relationship management strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data regression analysis is used to determine the individual impact of each strategy on profitability and model the combined effect of the two strategies. The results are presented through a 3D visualization, which highlights the significant positive impact of WCM and CRM on firm profitability. The study concludes that an effective combination of the two strategies can lead to a significant increase in profitability for companies operating in the retail consumer industry in Russia.
KW - Working Capital Management
KW - CRM management
KW - Digital customer communications
KW - Social media
KW - Firm profitability
KW - Moderation effects
UR - https://www.sciencedirect.com/science/article/pii/S2199853123001622?via%3Dihub
M3 - Article
VL - 9
JO - Journal of Open Innovation: Technology, Market, and Complexity
JF - Journal of Open Innovation: Technology, Market, and Complexity
SN - 2199-8531
IS - 2
M1 - 100060
ER -
ID: 105545665