The study aims to determine the characteristics of anti-crisis strategy of football clubs. Activities of football clubs now more and more features of the business project: a significant portion of revenue is selling football paraphernalia, players football clubs are seen as an asset that can bring in revenue, the financial results of football clubs are considered sponsors and investors on a par with sports results . Crisis of recent years could not but affect the sports field: reduced value sponsorship contributions , reduced purchasing power of the fans. The article presents a study that might be affecting the crisis tendencies of the world economy on the financial results of the largest football clubs in the world . In addition, an attempt to generalize the tools anti-crisis strategy biggest football clubs. Information base studies are published financial reports of football clubs, the data and results of the official websites of specialized analysts - Deloitte Football Money League. The study group held fo
Original languageEnglish
Pages265-270
StatePublished - 2014
Externally publishedYes
EventInternational May Conference on Strategic Management (IMKSM2014) - Bor Lake, Serbia
Duration: 23 May 201425 May 2014
http://mksm.sjm06.com/?page_id=572

Conference

ConferenceInternational May Conference on Strategic Management (IMKSM2014)
Country/TerritorySerbia
CityBor Lake
Period23/05/1425/05/14
Internet address

    Research areas

  • sport management, anti-crisis strategy, effectiveness, football clubs, business models.

ID: 6815069