The article highlights the problems of transformation of journalistic education, which today is changing along with the highest schools and, of course, with journalism and modern media systems. A significant reason for the modern changes is related to the multidirectional vectors of the creative nature of journalism and its existence in the media market. The article discusses the essence of the concepts of "multimedia" and "multimedia technologies", describes the pedagogical conditions for the introduction of multimedia technologies in the educational process of higher education and discusses the possibility of their use in teaching students. The active introduction of multimedia technologies in educational programs in journalism is the most important factor in the modernization of education. Currently, these technologies are among the most dynamically developing and promising areas in the field of digital media. The content of the offered article does not exhaust the whole range of problems associated with the introduction of multimedia into the educational process; we suggest considering only some possibilities of their application in teaching students. Convergence, digitalization, significantly changed the nature of the work of a journalist. Modern editors are waiting for multifunctional specialists today who combine the skills of a creative worker, author, editor, and distribution manager of an information product. In the standards of the new generation, additional competencies appear.