Research output: Contribution to journal › Article › peer-review
THE HALO EFFECT IN THE POLITICAL DISCOURSE OF THE ENGLISH-LANGUAGE ONLINE MEDIA. / Тенева, Екатерина Веселиновна.
In: Russian Linguistic Bulletin, No. 3(23), 09.2020, p. 106-109.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - THE HALO EFFECT IN THE POLITICAL DISCOURSE OF THE ENGLISH-LANGUAGE ONLINE MEDIA
AU - Тенева, Екатерина Веселиновна
PY - 2020/9
Y1 - 2020/9
N2 - The article is devoted to the issues of emotional impact with particular attention being paid to the study of the halo effect which means that when mentioning a well-known political person, his positive image, authority and fame are projected onto all the people around him, forcing readers to accept his opinion without any evidence. The author of the article considers the halo effect as one of the implicit means of evaluating the political events, phenomena as well as politicians. The specific cases and language means of implementing this tool in the political discourse of the modern English-language online media are presented. As evidenced by the suggested analysis of the linguistic data, it is proved that the halo effect is one of the most common ways of exerting manipulation by the author of media discourse on the addressee. The article promotes deeper understanding of modern mass media discursive tools which shape and impact public opinion about the covered events.
AB - The article is devoted to the issues of emotional impact with particular attention being paid to the study of the halo effect which means that when mentioning a well-known political person, his positive image, authority and fame are projected onto all the people around him, forcing readers to accept his opinion without any evidence. The author of the article considers the halo effect as one of the implicit means of evaluating the political events, phenomena as well as politicians. The specific cases and language means of implementing this tool in the political discourse of the modern English-language online media are presented. As evidenced by the suggested analysis of the linguistic data, it is proved that the halo effect is one of the most common ways of exerting manipulation by the author of media discourse on the addressee. The article promotes deeper understanding of modern mass media discursive tools which shape and impact public opinion about the covered events.
KW - эффект ореола
KW - политический дискурс
KW - воздействие
KW - Интернет-СМИ
KW - halo effect
KW - evaluation
KW - political discourse
KW - Online media
KW - Impact
UR - http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/3(23).pdf
M3 - Article
SP - 106
EP - 109
JO - Russian Linguistic Bulletin
JF - Russian Linguistic Bulletin
SN - 2313-0288
IS - 3(23)
ER -
ID: 62273991