Research output: Contribution to journal › Letter › peer-review
The effects of tourist’s fading memories on tourism destination brands’ attachment: locus of control theory application. / Saleh, Mahmoud Ibraheam.
In: Current Issues in Tourism, Vol. 25, No. 8, 18.04.2022, p. 1198-1202.Research output: Contribution to journal › Letter › peer-review
}
TY - JOUR
T1 - The effects of tourist’s fading memories on tourism destination brands’ attachment: locus of control theory application
AU - Saleh, Mahmoud Ibraheam
PY - 2022/4/18
Y1 - 2022/4/18
N2 - Although tourists’ attachment to tourism destination brands is crucial for destination revenue growth, there is a lack of investigations about nostalgic effects on tourists’ attachment to tourism destinations. Fleeting but powerful, romantic relationship break-up is an important dimension of nostalgia. Therefore, this paper examines and strengthens the various aspects of how tourists interpret a destination where they visited before with their ex-lovers. The study depends on interviewing 32 frequent travellers who experienced a breakup in romantic relationships. The results indicate that tourists prefer switching destinations where they visited with their past lovers because of lower self-control. Simultaneously, lower self-control influences bad behaviour intentions toward destinations according to the locus of control theory.
AB - Although tourists’ attachment to tourism destination brands is crucial for destination revenue growth, there is a lack of investigations about nostalgic effects on tourists’ attachment to tourism destinations. Fleeting but powerful, romantic relationship break-up is an important dimension of nostalgia. Therefore, this paper examines and strengthens the various aspects of how tourists interpret a destination where they visited before with their ex-lovers. The study depends on interviewing 32 frequent travellers who experienced a breakup in romantic relationships. The results indicate that tourists prefer switching destinations where they visited with their past lovers because of lower self-control. Simultaneously, lower self-control influences bad behaviour intentions toward destinations according to the locus of control theory.
KW - Nostalgia
KW - brand attachment
KW - locus of control
KW - romantic relationship termination
KW - tourist attachment
UR - https://www.mendeley.com/catalogue/d98bbc93-b42d-3ef8-99a4-0b91cca3b1be/
UR - http://www.scopus.com/inward/record.url?scp=85104291589&partnerID=8YFLogxK
U2 - 10.1080/13683500.2021.1910215
DO - 10.1080/13683500.2021.1910215
M3 - Letter
VL - 25
SP - 1198
EP - 1202
JO - Current Issues in Tourism
JF - Current Issues in Tourism
SN - 1368-3500
IS - 8
ER -
ID: 94115476