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The effect of unconscious color hue saturation on the emotional state of humans. / Khoroshikh, V. V.; Ivanova, V.Yu.; Kulikov, G.A.

In: Human Physiology, Vol. 38, No. 2, 2012, p. 129-136.

Research output: Contribution to journal › Article › peer-review

Harvard

Khoroshikh, VV, Ivanova, VY & Kulikov, GA 2012, 'The effect of unconscious color hue saturation on the emotional state of humans', Human Physiology, vol. 38, no. 2, pp. 129-136. https://doi.org/DOI: 10.1134/S0362119712020090

APA

Khoroshikh, V. V., Ivanova, V. Y., & Kulikov, G. A. (2012). The effect of unconscious color hue saturation on the emotional state of humans. Human Physiology, 38(2), 129-136. https://doi.org/DOI: 10.1134/S0362119712020090

Vancouver

Khoroshikh VV, Ivanova VY, Kulikov GA. The effect of unconscious color hue saturation on the emotional state of humans. Human Physiology. 2012;38(2):129-136. https://doi.org/DOI: 10.1134/S0362119712020090

Author

Khoroshikh, V. V. ; Ivanova, V.Yu. ; Kulikov, G.A. / The effect of unconscious color hue saturation on the emotional state of humans. In: Human Physiology. 2012 ; Vol. 38, No. 2. pp. 129-136.

BibTeX

@article{9fa429a2e71c4606924312368c622459,
title = "The effect of unconscious color hue saturation on the emotional state of humans",
abstract = "The effect of color hue saturation on the emotional state (ES) of humans has been investigated. Frontal EEG asymmetry was used to determine the subject{\textquoteright}s ES. The emotionogenic stimuli caused converse dynamics of frontal EEG asymmetry. Negative stimuli elicited a decrease in the value of frontal EEG asymmetry, and positive stimuli increased the value of frontal EEG asymmetry in the anterofrontal and posterofrontal leads. These dynamics of frontal EEG asymmetry indicates the formation of an ES corresponding to the presented stimuli. Blue and red color balance modification of stimuli leads to changes in the dynamics of frontal EEG asymmetry during the scanning of emotionally positive and negative stimuli. None of the subjects noticed the color modification of the video stimuli used. This leads us to the conclusion that the change in the frontal asymmetry in response to modified stimuli resulted from an unconscious perception of the modification of the color characteristics of the stimuli. The results show the possibility of the effect of unconscious perception of color characteristics of video stimuli on the ES of humans.",
keywords = "color, emotional state, unconscious perception, frontal EEG asymmetry.",
author = "Khoroshikh, {V. V.} and V.Yu. Ivanova and G.A. Kulikov",
year = "2012",
doi = "DOI: 10.1134/S0362119712020090",
language = "English",
volume = "38",
pages = "129--136",
journal = "Human Physiology",
issn = "0362-1197",
publisher = "МАИК {"}Наука/Интерпериодика{"}",
number = "2",

}

RIS

TY - JOUR

T1 - The effect of unconscious color hue saturation on the emotional state of humans

AU - Khoroshikh, V. V.

AU - Ivanova, V.Yu.

AU - Kulikov, G.A.

PY - 2012

Y1 - 2012

N2 - The effect of color hue saturation on the emotional state (ES) of humans has been investigated. Frontal EEG asymmetry was used to determine the subject’s ES. The emotionogenic stimuli caused converse dynamics of frontal EEG asymmetry. Negative stimuli elicited a decrease in the value of frontal EEG asymmetry, and positive stimuli increased the value of frontal EEG asymmetry in the anterofrontal and posterofrontal leads. These dynamics of frontal EEG asymmetry indicates the formation of an ES corresponding to the presented stimuli. Blue and red color balance modification of stimuli leads to changes in the dynamics of frontal EEG asymmetry during the scanning of emotionally positive and negative stimuli. None of the subjects noticed the color modification of the video stimuli used. This leads us to the conclusion that the change in the frontal asymmetry in response to modified stimuli resulted from an unconscious perception of the modification of the color characteristics of the stimuli. The results show the possibility of the effect of unconscious perception of color characteristics of video stimuli on the ES of humans.

AB - The effect of color hue saturation on the emotional state (ES) of humans has been investigated. Frontal EEG asymmetry was used to determine the subject’s ES. The emotionogenic stimuli caused converse dynamics of frontal EEG asymmetry. Negative stimuli elicited a decrease in the value of frontal EEG asymmetry, and positive stimuli increased the value of frontal EEG asymmetry in the anterofrontal and posterofrontal leads. These dynamics of frontal EEG asymmetry indicates the formation of an ES corresponding to the presented stimuli. Blue and red color balance modification of stimuli leads to changes in the dynamics of frontal EEG asymmetry during the scanning of emotionally positive and negative stimuli. None of the subjects noticed the color modification of the video stimuli used. This leads us to the conclusion that the change in the frontal asymmetry in response to modified stimuli resulted from an unconscious perception of the modification of the color characteristics of the stimuli. The results show the possibility of the effect of unconscious perception of color characteristics of video stimuli on the ES of humans.

KW - color, emotional state, unconscious perception, frontal EEG asymmetry.

UR - https://link.springer.com/article/10.1134%2FS0362119712020090

UR - https://elibrary.ru/item.asp?id=17982689

U2 - DOI: 10.1134/S0362119712020090

DO - DOI: 10.1134/S0362119712020090

M3 - Article

VL - 38

SP - 129

EP - 136

JO - Human Physiology

JF - Human Physiology

SN - 0362-1197

IS - 2

ER -

ID: 37928287