The paper highlights issues of studying artificial intelligence (AI). The path taken here is to engage the reader in a discussion of interdisciplinarity/crossdisciplinarity of AI studies. It begins with a basic assumption and key argument that anti-disciplinarity rather than inter-or multi-disciplinarity will bring a new dynamic to scientific research dealing with "artificial intelligence" and "artificial sociality". Discussion of the social scientists' concerns and problems is reported in what follows. On this base the authors develop their ideas which may help theorists and empirical researchers to tackle questions of AI development in a society. In a conclusion the paper makes correlations of the research outcomes with a reality of higher education.