Since a networking within online communities is recognized as a new way of a
social interaction, the purpose of the research is to consider approaches to the
identification of communicative values of those in Russian Internet communities
who are members of the same professional group. Authors search for a
correlation between the such communities’ speech etiquette features and the
profession of their members. Drawing on media discourse vector in the research
of speech activity in social media, the authors try to find out some typical
characteristics of individual semantic speech positioning, and raise questions:
What communicative goals are actualized in online communication? What
communicative situations form the community’s speech communication rules?
What are the communicative values of an online group for professionals? What
professional characteristics of participants can influence the formation of speech
etiquette in it? Three professional communities were analyzed – "Dentistry",
"Overheard in the police", "Law dot ru"